- 6.5M plays across the festival
- 1.06M visits to the festival room
- 9 islands shipped
The brief
Fortnitemares 2021 included a short film festival, and Epic needed somewhere inside Fortnite for it to happen. Quantum Builds was commissioned to build the venue, not an island advertising a festival, but the festival itself.
What we built
Players spawned in a cinema lobby lined with eight theater doors, one for each short film, plus the festival room. The doors were not set dressing: each was a matchmaking portal that moved the player onto a separate island for that film.
Inside the festival island the central door stood open, so players could walk in and watch the whole program back to back. The seven film islands were duplicates of a common shell, each set-dressed to a different Halloween trope so arriving at one never felt like arriving at the same room twice.
A ninth island, the Dark Forest Theater, was hidden (reachable through a tunnel behind a toilet) and screened previous fan favorites.
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Standing in the lobby, looking at the festival room door
Theaters built with Puzzler, Skttlz and Distortion.
The program
Nine islands shipped. The festival room alone took 1,059,796 visits, the most visited of the set.
Seven short films, each on its own island, plus the festival room that played them all and a hidden eighth theater.
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1 But Milk is Important
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2 Inn
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3 Alma
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4 The Eye
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5 We Will be Monsters
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6 Nightmare in the Morning
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7 Mon Ami Qui Brille Dans La Nuit
In game
The reward
Epic gave the team the call on which cosmetic players would earn inside the theater. The pick was Spray Matter, an Uncommon spray from the Universal Monsters set.
The venue, the routing between nine islands, and the reward attached to it. That is a different order of trust than being paid to advertise on the platform. Announced on Xbox Wire, Epic's newsroom, and by @Fortnite.